“Breah Livolsi Parker is the best!! I can always count on her for fresh, well-thought out creative approaches. Not only are her concepts well executed, she gets the most important part — that creative work of any kind must elicit an emotional response. When you need an art director that thinks, she's the one to pick.” – Michael Ashmore, owner, Shepherd Design
Tips When Thinking About Your Logo
(adapted from LogoDesignLove.com)
A logo doesn’t need to say what a company does.
The McDonald’s logo isn’t a hamburger. The Mercedes logo isn’t a car. The CBS logo isn’t a television. Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture.
Keep it simple.
In logo design, as in most things particularly nowadays, less is more. Don’t try to say it all in one glance. People love to figure things out. Make it clever, intelligent. Keeping the design simple allows for flexibility in size, as well as instant recognition. Look at logos of major corporations and note their simplicity and recognizability.
It’s all about Communication.
We work to bring our ideas together. I help you to get clear about what you want, especially if you are having trouble visualizing it.
Leave trends to the fashion industry.
Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key.
Don’t follow the pack.
All strong logos have one single feature to help them stand out.
Not two, three, or four.